Featured Guide
MedTech Startup: The Definitive Guide for Founders and Board Members
Three out of four medtech startups fail — not because the science is wrong, but because the sequence is. Regulatory strategy, funding milestones, team composition, and the mistakes that kill companies before they reach the market.
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Just starting out?
The definitive startup guide, plus lessons on design and common mistakes.
Raising capital?
Fundraising tactics from three downturns plus current market data.
Navigating FDA?
Why claims come first and the myth of wellness exemptions.
Something not working?
A diagnostic framework to systematically identify what's holding you back.
Featured Essays
Fundraising & Capital
MedTech Fundraising: Tactics from Three Downturns
Sal Braico, CEO of Pivotal Health
Why "VCs are sheep — you just need to convince one." How to create FOMO, why you need to talk to 100 investors, and the uncomfortable truth about lead investors.
Fundraising & Capital
MedTech Venture, Partnership & M&A Trends
Chris Dokomajilar, CEO of DealForma
$12.1 billion in MedTech venture funding this year, but early-stage rounds are scarce. Where the money is going and how deal structures are shifting.
Regulatory Strategy
Regulatory Due Diligence 101
Ery Anguiano, Founder of Apsis Consulting Group
How Owlet lost $23M and 2 years by skipping regulatory homework. Why "claims come first," and a framework for scoring regulatory risk.
Product & Design
Medical Device Design: Prototyping, Journey Maps & Testing
Abhi Ghavalkar, Co-founder of Third Space Therapy
From plumbing parts to a Fast Company award. Customer journey mapping, the paperclip as the best design ever, and how to craft "11-star experiences."
Product & Design
From Idea to Impact: Prioritizing Early MedTech R&D
Nathan Friedman, CEO of HemaSense
A framework for tackling "death blow uncertainties" first. How to categorize technical, market, and business risks — and why you're selling two products.
Strategy & Diagnostics
Diagnosing a MedTech Startup: A Founder's Checklist
John Knox
A systematic framework for identifying what's holding your business back. Vision-setting, regulatory coordination, constraints management, and root cause analysis.
Building & Pivoting
5 Healthcare Startup Mistakes (and How to Avoid Them)
Victoria Lahutskaya, CEO of Tori Health
Why the hockey stick is a lie (expect the rollercoaster). Hiring for agency over resume, why praise isn't validation, and how healthcare sales cycles will humble you.
Building & Pivoting
When Should a MedTech Startup Pivot?
Jolly Nanda, CEO of Altheia
How Curative went from sepsis diagnostics to COVID tests to a health plan. When to pivot, how to bring your team along, and why 90% of startups fail.
Partnerships & Adoption
How to Partner with Physicians as a MedTech Startup
Matthew Mace, President of Study Connect
Why junior clinical trialists outperform big names. A compensation framework for advisors and how to match physician personas to your development stage.
Partnerships & Adoption
The Three Overlooked Seeds of Innovation Adoption
Shervin Majd, CPO of Footura
Why 86% of projects fail from poor communication. Executive buy-in gets you in the door; middle management and frontline users keep you there.